Ashley Marie Lardizabal
Engineering operations | Project management | Program management
Experience
Everlaw
Engineering Operations Specialist | 10/2022 – Present
Unity Technologies
Sales Operations Associate Intern | 6/2022 – 08/2022
- Optimized project workflows for client partners and other sales agents by initiating a user experience audit of 5+ Salesforce.com functions, among 3 specific user interfaces.
- Programmed the discovery and implementation of a new app integration within the Salesforce.com Lightning app with a team member, focusing specifically on the programmatic ads team, by creating a visual project board outlining affected stakeholders, main business functions and areas of improvement.
- Administered the automated form generator used by the monetization team via a SpringCM and Docusign integration on Salesforce, with 10+ forms used by the organization being housed under this integration.
Pure Storage
Junior System Administrator | 6/2021 – 5/2022
- Streamlined project workflows for engineers and support agents by executing mass case updates and creations in Salesforce using Data Loader, Workbench and Microsoft Excel for 20-300+ cases at a time
- Improved project operations by cleansing outdated user profiles and establishing appropriate workflows for installing new users within the customer experience team’s enterprise applications and workforce management platforms
- Operated Slack channel dedicated to supporting 600+ employees by resolving inefficiencies within business systems
Leidos
Digital Marketing Intern | 6/2020 – 8/2020
- Evaluated the Hawai’i Energy program’s residential energy customer engagement by tracking activity of users on the Hawaii Energy website through Google Analytics
- Implemented over 20 updates to HawaiiEnergy.com by managing marketing assets and fixing web page discrepancies through HTML and CSS edits, which improved the user experience and increased user retention by 15%
- Crafted a sitemap flowchart as process documentation for a server migration; as well as to effectively map out an appropriate information architecture to refine user interface design
Zuora
Sales Development Intern | 10/2019 – 3/2020
- Built 5 databases with 100+ researched prospect accounts each, identifying specific market segments and providing at least 10 potential sales contacts per prospect account, sales lead, or customer
- Implemented ~250 new lead accounts into Salesforce and updated 100+ existing accounts with market summaries and linking research for lead generation and lead nurturing
- Authored 500+ posts and updates on the Salesforce Chatter in order to inform the sales pipeline with industry trends and current events that could impact Zuora’s SaaS positionality
University of San Francisco
Orientation Fellow | 4/2018 – 10/2020
- Previously held position as Team Lead for Training & Recruitment where I developed a 2-week training curricula with a co-lead and facilitated a recruitment season with 200+ applicants
- Oversaw the projects of 8 team leads and 1 orientation assistant through weekly sub-team meetings and program progress reports, which discuss project statuses, program area operations and ad-hoc support that may be needed
- Addressed the landscape of orientation during COVID-19 by facilitating online training for 36 student leaders and organizing virtual events for 1,000+ incoming students, specifically prioritizing conversations around Diversity, Equity and Inclusion (DEI)
University of San Francisco
Editorial Management Intern | 2/2018 – 5/2019
- Developed written material that featured stories of 300+ alumni and students via alumni notes, Q&A articles and feature stories
- Devised reports using Google Analytics to follow content engagement on Facebook and Twitter, and on the newsroom website
- Managed a repository of 100+ stories written by the Office of Marketing Communications through data cleansing and data entry
- Built two distinct instructional documents for future intern or employee use when managing the repository and analyzing Google Analytics data so that accurate insight is reported, data is properly imputed and consistent terminology is used
Projects
Data Visualization
After working with Google Analytics, I decided to take a deeper dive into data and what it really means to put data to work. I developed this data visualization with three other team members as part of a data visualization course I took during my studies at the University of San Francisco. The data visualization contains four dashboards, each containing story points that contribute to the overall data story.
UX Design
As someone who values app and website interfaces that are not only easy to follow, but also accessible to folks who may have disabilities, I decided to take a UX Design course as part of my computer science curriculum. For the course project, a team of two others and I came up with the prototype of an app that helps users determine what to eat and discover new cuisines they may take interest in. The process of development was extensive in that we defined our domains and executed user research along the way; on top designing an interface that was easy to follow and of course, enticing.
About Me
I am a proud second-generation Filipino American currently based in the San Francisco Bay Area. I am a technical operations professional with competencies in project management and program design.
In my career, I’ve held a variety of roles within the tech industry— from digital marketing to system infrastructure administration. Among them all, I found that my greatest common denominator across these roles to be my enthusiasm for operations work (no, really).
I get excited learning about the ways that people work, facilitating conversations and being the driver of processes. I believe that empathy and community is at the core of efficient and meaningful operations work.